Q: Why don't banks and credit unions use word of mouth marketing?

A: Most banks and credit unions have not used word of mouth marketing because they often do not have a thorough and accurate understanding of it. Many also perceive it as being too "edgy" for their conservative businesses - however, this is not necessarily true. Word of mouth marketing can be buzzworthy without being too edgy.

Q: My business is boring - how can you make us buzzworthy?

A: There's always something interesting about your bank or credit union...it just may be clouded and covered in cobwebs. We have an unmatched ability to get to know the soul of your company, and recommend innovative ways you can be worthy of buzz, no matter how boring you may think you are!

Q: Can I still do my statement stuffers, newsletters and print ads?

A: Yes...if it's important to you. A great word of mouth product or service promotion can be either an independent campaign, or can be part of a larger integrated campaign. The bottom line is that your promotions need to become more interesting, engaging and memorable....and word of mouth tactics can do just that.

Q: How long will it take to build word of mouth about my bank or credit union?

A: We recommend you commit to building your word of mouth campaign for at least one year, in order to give it time to gain the traction you need to accurately evaluate its success. It's important to note that word of mouth marketing is always an ongoing commitment. It never stops - you must always be working to grow and refine your word of mouth.

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